Tiffany & Co. hiring Moda Operandi co-founder

A few days after appointing Jimin, singer of South Korean group BTS, as its global ambassador, Tiffany & Co has released an announcement about its management team. The American jewelry brand, which belongs to the world’s leading luxury goods company LVMH, has hired the co-founder of the website Moda Operandi.

Lauren Santo Domingo is the new creative director of Tiffany&Co. Home and accessories. In this role, she will introduce new service collections including Tiffany Berries, Tiffany T True, Tiffany Wisteria, Tiffany Toile, Tiffany Audubon and Valse Bleue. The manager’s experience in creating creative partnerships was a key element in her recruitment.

After starting out in press relations, notably with J.Mendel and Carolina Herrera, Santo Domingo worked for over ten years at Vogue. She co-launched US online fashion retailer Moda Operandi in 2011, which has raised hundreds of millions of dollars in just over a decade, and whose manager was also a brand manager.