The Camera Nazionale della Moda Italiana unveils a cradle of innovative projects in the middle of Milan Fashion Week

The Camera Nazionale della Moda Italiana unveils a cradle of innovative projects in the middle of Milan Fashion Week

Presented at the Fashion Hub in Milan – a meeting place and focal point for innovative projects – is the inauguration of the Camera Nazionale della Moda Italiana at Milan Fashion Week, which will take place from 21 to 27 February 2023. In the middle of the previous opening of the Fashion Hub, three brands – Pinetime Clothing, Unreal Industries and ZSigmond – all part of Budapest Select, a mentoring program dedicated to Hungarian talent, unveiled their collections in the presentation room. The other four brands, Abodi, Cukovy, Kata Szegedi and The Four, will be the protagonists of a collective fashion show on Thursday 23 February.

During the opening ceremony, the winners of The Best Shops Award, an initiative created by the collaboration between the CNMI and Camera Buyer Italia, were revealed: Cavia and Ascend Beyond. The winners were awarded a dedicated communication package on CBI’s institutional channels, a direct communication channel with buyers and, in addition, the inclusion of their collections for one season on Ikrix, the association’s official marketplace.

During the week, the Fashion Hub will host a series of initiatives and activities focused on promoting new brands and designers, who in this special place will have the opportunity to meet the most important players in the fashion system. The activities and projects planned for the new edition of the Fashion Hub capitalize on Cnmi’s core values, which include experimentation, innovation, craftsmanship, sustainability, inclusion and education.

The first major project, titled Designers For The Planet, will feature the collections of 9 brands selected by a technical jury based on their attention to sustainability. The selected brands include: Pairi Daeza, Sake, Be Nina, Ilaria Bellomo, Cavia, Spaccio, Ascend Beyond, Oh Carla, Condea. The jury, which met on January 26, is composed of Sara Sozzani Maino (Creative Talent Curator, International Brand Ambassador Cnmi), Sabrina Scarpellini (Co-Founder and Fashion Director Massimo Bonini), Beppe Angiolini (Sugar), Gianluca Cantaro (Editor-in) -Chief & Co-Founder Stxdyoz), and Paolo Naldini (Director General Cittadellarte-Fondazione Pistoletto Onlus) and Paola Arosio (Head of New Brands & Sustainability Projects CNMI).

Ilaria Bellomo

The second innovative project, curated by Blanc Magazine Editor-in-Chief Teneisha Carr and CNMI, aligns with a global movement to uplift underrepresented brands. The collaboration, which aims to implement activities to promote multiculturalism in the fashion industry, aims to celebrate the work of smaller designers by giving them the opportunity to unveil their creations in front of an audience of global players in the industry. A. Potts, Diotima and Torlowei are the brands selected to participate in this edition of the project.

Pairi Daeza

In addition, the MFW Forward Project supports designers who are particularly focused on research, innovation and experimentation. The brands mentioned in the project are Froy, Acbc, Vision Of Super, Lessico Familiare, Ara Lumiere, Florania, Gentile Catone, San Andres Milano, Apnoea and Marcello Pipitone who will present their collections at the Fashion Hub alternately throughout the duration of fashion week.

Jano Farkas and Szili Tamas

For more information on events taking place at The Fashion Hub, click here.

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