Nuuly, the rental service owned by Urbn, is looking for greater spaciousness.
A new exclusive partnership with plus-size e-tailer Eloquii seeks to enable a wider size range for rental customers. Carried in sizes 14 to 32, Eloquii drops trendy styles that span casual dresses, workwear and picnic-worthy summer looks. To start, the partnership will carry 25 styles with more styles arriving each month.
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There are already plenty of plus size deals at Nuuly with thousands of rentals in sizes up to 5X and 40W from brands like Anthropologie, Universal Standard and For Love & Lemons.
“Since Nuuly’s inception, we’ve been committed to expanding the fashion horizons of all women, offering hundreds of brands and styles for every occasion that our subscribers love to rent,” Sky Pollard, chief product officer at Nuuly, told WWD. “Eloquii has been a much sought-after brand by our plus-size customers, so we are delighted to add them to our range through this exclusive partnership. Currently, clothing sizes 16 to 40 account for 15 to 20 percent of our range, and we’re always looking to expand this with new brands and styles that are tailored specifically to what our subscribers want and that prove durable for many uses.”
Last year, Eloquii collaborated with designer Melissa Mercedes on a collection that spanned a mix of retro-inspired prints and punchy hues.
The Nuuly rental subscription service boasts 150,000 subscribers (up 20 percent from 30,000 in 2021), with memberships starting at $98 a month to access six styles. Renters have the option of purchasing pieces at a discount using Nuuly Thrift, a resale program. More than 300 brands, from Good American to Selkie, are offered at Nuuly.
Julie Carnevale, CEO and co-founder of Eloquii, said the Nuuly partnership is a match for many reasons.
“Both Nuuly and Eloquii believe that fashion doesn’t stop at a size 12 and should be accessible to all sizes,” she said. “The partnership also allows us to extend the life cycle of our product through Nuuly Rent’s community closet system, their in-house laundry and repairs, and ultimately through resale at Nuuly Thrift once the pieces are retired from the rental rotation.”
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