PHOENIX – Sprouts Farmers Market, one of the largest and fastest growing specialty retailers of fresh, natural and organic foods in the United States, today announced the launch of its Rescued Organics program at all 130 stores in California. Sprouts’ Rescued Organics program reduces food waste and supports local farmers by bringing to market less-than-perfect organic produce that would normally be discarded with defects that don’t affect quality.
Rescued organic produce may be misshapen, undersized or oversized, or slightly off in color, but has the same delicious, nutritious, and amazing qualities as other sprouts products. The program also makes organic produce more accessible, as it is offered at lower prices.
“The Sprouts Rescued Organics program is designed to help solve the 5 billion tons of edible food left on farms each year,” said Nick Konat, Sprouts President and Chief Operating Officer. “This program allows us to of customers work with us to reduce food waste by bringing home delicious, high-quality organic fruits and vegetables that may look a little different but are really good, keeping so-called ‘imperfect’ produce out of the market. “
In addition to reducing food waste, the Rescued Organics program will support Sprouts’ farmer partners. Farmers cannot sell their imperfect produce, which makes farming less profitable and more difficult to operate.of
“We are delighted to be part of Sprouts’ Rescued Organics program as too many perfectly good produce is wasted just for looks and contributing to our growing environmental and landfill problems,” said Mindy VanVleck, Sales Director, Peri & Sons Farm. “Sprouts’ Rescued Organics program also enables Peri & Sons Farms to fill our produce trucks more efficiently, which contributes to the success of our local farms and reduces our overall carbon footprint when delivering goods.”
The Rescued Organics program features 12 different varieties of local produce such as: potatoes, onions, grapefruit, lemons, oranges, pears, carrots, kiwis and bell peppers.
For more information on Sprouts’ Rescued Organics program, visit www.sprouts.com/rescued-organics. To find a Sprouts store near you, visit www.sprouts.com/stores.
About SPROUTS FARMERS MARKET, INC.
True to its farm stand heritage, Sprouts offers a unique grocery store experience with an open layout featuring fresh produce in the heart of the store. Sprouts inspires health naturally through a carefully selected variety of better-for-you products combined with purpose-driven people. The health grocer continues to roll out the latest wholesome innovations made with lifestyle-friendly ingredients like organic, plant-based and gluten-free. Headquartered in Phoenix, Sprouts is one of the largest and fastest growing fresh, natural and organic specialty retailers in the United States, employing approximately 31,000 team members and operating approximately 380 stores in 23 states. To learn more about Sprouts and the benefits it brings to the community, visit about.sprouts.com.