Moda Operandi is set to launch its first exclusive capsule with Gabriela Hearst on Saturday.
The offering is a 14-piece ready-to-wear and footwear capsule that spotlights a stripped-down sophistication that’s meant to be effortless and easy to mix and match.
April Hennig, chief merchandising officer at Moda Operandi, said the hero style is the Danesha dress, an ivory crepe off-the-shoulder midi with dramatic red and black fringe.
“We also love the Jannell top, a black long-sleeved crepe top with a crochet tunic underneath, which contrasts beautifully with the ivory Rhien pants. Gabriela Hearst’s suits are also a highlight, and the capsule features a classic ivory wool, silk, single button suit, as well as a very feminine off-the-shoulder silk wool suit in a rich crimson,” Hennig told WWD.
The capsule retails from $950 for the Dolly Heel to $3,490 for the Jannell top. The capsule is of a limited nature, as it was developed specifically for Moda, so once it is sold out, it cannot be re-ordered.
Moda has featured Hearst on since 2016 in their trunk show channel. The capsule will be launched with immediate shipping, Hennig said.
With sustainability at the forefront of Hearst’s design ethos, fabrics for the off-the-shoulder suit were sourced from a New York City company that specializes in textiles made from recycled bottles, seaweed and sustainably farmed trees, while the evening’s wool silks are from the whip. suiting was sourced from an Italian supplier of dead material that seeks to eliminate textile waste by recycling and recycling excess fabrics.
The Gabriela Hearst capsule silk-wool suit.
“It is no exaggeration to say that Gabriela Hearst has revolutionized the industry with her rigorous and sensitive approach to sustainable luxury. When you wear her pieces, you understand what modern American luxury really means,” said Lauren Santo Domingo, co-founder and chief brand officer of Moda Operandi.
A look from the Gabriela Hearst capsule.
The Gabriela Hearst exclusive is the latest designer-led capsule to launch at Moda Operandi, following the launch of Paco Rabanne’s “Winter Whites” in October and the multi-brand “Club Moda” capsule in November. Altuzarra and House of Aama are slated to launch next in January.
