To kick off the summer season, Moda Operandi releases its latest Club Moda capsule of warm-weather ready-to-wear, swimwear and accessories from a range of 24 established and emerging designers on Friday.
Building on the brand’s party-themed holiday capsule from November 2022, Club Moda Summer was designed to exude the idea of ”New England prep with a fashion twist” through 70 exclusive styles, the company said. For the capsule, the Moda Operandi team worked closely with each brand to design into the aesthetic and deliver wardrobes geared toward summer activities such as garden parties, evening clam bakes, beach days, and pickle-ball and tennis outings.
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“It’s our job as merchants to select designers in a way that all the final pieces will stand out on their own while also complementing each other when looking at the capsule as a whole,” said Moda Operandi chief merchandising officer April Hennig to WWD.
The range, priced from $140 to $2,995, includes exclusive looks from Carolina Herrera, Brandon Maxwell, Jil Sander, Tove, Rosie Assoulin, Sergio Hudson, High Sport, House of Aama, Staud, Éterne, Siedrés, Yaitte, The Frankie Shop and more. Club Moda Summer introduces “new-to-Moda” brands HommeGirls and Recreational Habits; an additional selection of curated, non-exclusive beauty and home items will also be featured in the edit.
Citing key pieces, Hennig noted Brandon Maxwell’s cabana-striped shirt dress as “a take on classic preppy stripes for evening, drawing inspiration from the colorful sails and cabanas of Nantucket, a favorite summer destination for the designer”; High Sports’ aran beach sweater as “a knitted work of art, perfect for throwing over a cotton dress when the sun goes down”, and Sergio Hudson’s pleated skirt suit as “an elevated and sassy nod to track sports, with a 90s vibe that feels perfect for the moment.”
In addition, Moda Operandi is launching exclusive limited edition merchandise for the capsule’s social media launch. The gift pack, which includes pickleball rackets (in collaboration with Recess), hats, beach towels and sweatshirts, was sent to a group of 100 designers, celebrities, influencers and tastemakers and will be available for shopping, in limited quantities, on the brand’s website.
“After our Club Moda event in November, where our venue was covered in neon smiley faces on everything from hand sanitizer to bandaids to bartender T-shirts, everyone asked if they could buy pieces with the logo, brilliantly designed by our creative director , Daniel Koch, and team.…At first glance, it appears to be a traditional logo, but upon closer inspection, the classic elements have been replaced with a cheeky margarita glass and waves,” said Hennig.
To accompany the digital shopping launch, Moda Operandi tapped photographer Blair Getz Mezibov to photograph the editorial campaign and director of photography Ricardo Fernandes to shoot the accompanying video. Both works feature The l’On Club in Mount Pleasand, South Carolina, as Club Moda Summer’s backdrop.
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