Italian fashion guru Anna Dello Russo likes to see contradictions in her clothes. Think dark and light, glamorous with general.
It’s the design element she used for her latest collaboration with Seven For All Mankind, which launches on Friday. The fashion editor, celebrity and author mixed Swarovski crystals with denim for a seven-piece capsule that includes a shirt, shorts, a jumpsuit, jeans, a body-con dress, a cropped denim jacket and a cropped tank. It’s called Seven For All Mankind by Anna Dello Russo.
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For a sexy look, she reached back to the 90s, where the silhouettes were tighter, the opposite of today’s oversized clothes. “I came up with the idea of making the collection related to body awareness. All the pieces and items on the jeans and pants are very sculpted, lifted, tight to the body,” she said in a phone interview. “Secondly, I put denim next to glamour. In this case, I put crystals on the fabric to make it more glamorous. It’s a contradiction.”
The body-con dress features cut-out circles surrounded by Swarovski crystals. The front pockets of the denim shirt are topped with crystals; the very cropped shorts have crystals adorning the pockets and the denim jacket has cut out circles studded with crystals. Denim trousers, with bootcut shapes, also feature cut-out circles surrounded by crystals. The photo campaign features supermodel Stella Maxwell with Dello Russo serving as creative director and stylist.
Retail prices for the pre-Fall 2023 collection range from $298 to $898. Bloomingdale’s and Harrods will carry the collection as well as select stores and online.
It is not the fashion expert’s first collaboration. She has worked on capsules with other brands including Yoox, Los Angeles streetwear brand RtA, Swedish retailer H&M, Atelier Swarovski and most recently Max&Co.
Dello Russo said she was approached by Seven For All Mankind a year ago to work on the project. “My collaboration came after I left Vogue Japan [as fashion editor at large]. It made me more free to do different experiences and collaborations,” she said.
Dello Russo also worked for 12 years as fashion editor at Vogue Italia. In 2018, she published a fashion book called “AdR: Beyond Fashion”, comprising 10 mini-books, which included images of clothes she auctioned off at Christie’s for charity, a pop-up style book for children and a magazine-style section.
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